Rose Paradise · Brand exploration · Round 1

Four ways to tell it.

Four brand directions for Tasha's handmade honey marshmallows. Each has a moodboard and a landing-page prototype. Same facts, different worlds.

Open a moodboard for the thinking, a site for the feel. Then pick one, or say which pieces to combine.

Concept: rose-pink gift box of marshmallows with satin ribbon
A · Maison

Couture patisserie

Gifting first. The box as an object of desire: ribbon, tissue, rose-gold seal. Ladurée and Diptyque calm.

SiteMoodboard
Concept: marshmallow cubes on a travertine ledge in soft light
B · Atelier

Two ingredients, by hand

The recipe is the luxury. Quiet, ingredient-led, apothecary-style labels. Aesop and Le Labo restraint.

SiteMoodboard
Concept: open gift box on a brass tray in a sunlit majlis
C · Desert Rose

The gift you bring

Gulf hospitality: majlis, Eid, Ramadan, corporate gifting. Deep rose, foil, a bilingual EN/AR touch.

SiteMoodboard
Concept: pink and cream marshmallow cubes tumbling on a pink backdrop
D · Cloud

A little cloud of honey

Soft, modern, joyful. Lunchbox to last course. Bold rose-pink fields with a honey-yellow pop.

SiteMoodboard

Strategy & research

Positioning memoPersona roundtable, UAE market map, recommendation Questions for Tasha15 decisions, most important first Inspiration landscape31 Mobbin references across 10 categories

What we know so far

BaseOrganic honey + beef gelatin
MadeBy hand, in the UAE
Small box36 cubes · Dh80
Large boxDouble layer, ~100 cubes · Dh500
ColourNatural, per flavour
FounderTasha